Insights

Notes on AI search

Long-form thinking on what's working — and what isn't — in AI search visibility. Written for the people who actually run the businesses.

Local Services

How local service businesses get found by AI search

A composite walkthrough — from a Warren MI HVAC audit at 1/15 to a London dentist who didn't use the word "hurt" anywhere on her site. The fixes are simpler than most owners think.

By Patrick · May 4, 2026
Creators & Digital Products

Your IG built your brand. AI can't see any of it.

Why creators with 500K followers are invisible to ChatGPT, and the structured presence that actually moves the needle in AI search.

By Patrick · May 4, 2026